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YETI makes the most durable coolers and drinkware on the market. A leading brand in outdoor pursuits, our products offer un-matched ice-retention and are nearly indestructible. Our primary markets include hunting, fishing, fly fishing, rodeo, and general outdoor adventures, like camping, rock climbing, and rafting. The brand was born out of frustration with cheap coolers that didn’t keep ice and couldn’t stand up to long days on the water. Now YETI’s line of products includes hard and soft-sided coolers, tumblers, bottles, and jugs, as well as non-insulated items like a dry-duffel bag and a 5-gallon utility bucket.